€13M+
Revenue
Impact.
Identified A/B testing opportunities at Farfetch that delivered an estimated €13M+ revenue impact within three months.
José Pedro Gonçalves.
Global Lead Product Designer.
Building products, empowering teams
and driving business growth.
Ex-architect turned design leader with 12+ years of experience helping organisations turn customer needs, commercial objectives, and technological opportunities into measurable outcomes. Leading high-performing teams, shaping digital products and driving sustainable business growth through design, strategy and leadership.
€13M+ revenue impact, 5× conversion uplift, 2 unicorn-to-NYSE journeys, 15+ designers led.
Trusted by global brands including Farfetch, Hugo Boss, Pepe Jeans, Façonnable, and Hackett.
The stories
behind the results.
Over the years, I’ve worked with different teams, industries, cultures and business challenges. Each one left a mark on how I think, lead and design today.
The tension between
luxury and scale.
As one of the world's leading luxury fashion marketplaces, Farfetch faced a unique challenge: delivering the...
FarfetchDesigning unity
without uniformity.
I led a team of designers responsible for shaping the evolution of Hugo Boss's e-commerce ecosystem...
Hugo BossOne platform,
three personalities.
AWWG manages a portfolio of fashion brands with distinct identities, audiences and business priorities...
AWWGOne product,
many Africas.
Often referred to as the "Amazon of Africa", Jumia was building digital commerce infrastructure across a...
JumiaThe Founder
Effect.
Prozis was more than an e-commerce company. It was a founder-led organisation where product direction...
ProzisBefore the
boarding pass.
Every journey starts before the boarding pass. It begins with a series of decisions that transform intention...
Hostelworld*Due to confidentiality agreements, some projects cannot be publicly displayed. Additional work available upon request.
Complexity
is inevitable.
Confusion isn't.
Building great products starts with building great teams. My role is to create clarity in complexity, empower people to do their best work, and align organisations around outcomes that matter.
This means helping people grow, creating the conditions for teams to thrive, and bringing diverse perspectives together around a shared direction. It means turning ambiguity into clarity, balancing strategy with execution, and enabling teams to deliver work that drives meaningful impact for both customers and the business.
When design
meets business.
From revenue growth and conversion uplift to team development and organisational transformation, these outcomes reflect the impact of connecting design with business objectives.
€13M+
5×
Conversion
Growth.
Embedded personalization and conversational strategies at Hugo Boss, driving measurable commercial growth.
+22%
Orders
in 20 Days.
Following the launch of the refreshed Hugo Boss experience, strategic design improvements contributed to a 22% increase in orders within just 20 days.
20%
Cost
Reduction.
Brought Pepe Jeans, Hackett, and Façonnable from design to live in just nine months, increasing efficiency through centralised design operations.
15+
Designers
Led.
Leading multiple teams through hiring, coaching, capacity planning, and talent development, creating the conditions for individuals and teams to grow.
2 Unicors
to NYSE
Journeys.
Experienced first-hand the pace, complexity, and transformation of companies navigating the path from unicorn to public markets.
Tools may evolve, accelerating delivery, elevating quality and unlocking new creative possibilities, yet the fundamentals of design and its timeless mission to solve real problems remain at the heart of every project.
